
As Deputy Head of Population Health & Data Analysis within the Medicines Optimisation team at the NHS Norfolk and Waveney ICB, I focus on leveraging data analytics to optimise medicines usage, enhance prescribing quality, and address health inequalities. I develop analysis via Python, SQL, and Power BI to inform and guide the strategic plan of the medicine optimisation team.
An innovative, data-driven medicine optimisation Pharmacist with a passion for utilising technology to drive efficiencies through automation. In my free time, I'm a father, an avid video/photographer and a tech enthusiast.
My career as a registered pharmacist started in Tesco pharmacy, Great Yarmouth. It was here where I first became curious to the idea of automating workflows through coding, specifically, I created and implemented a system that could automatically check if prescription requests to local GPs could be automatically checked against dispensed items to identify unfilled requests. This saved ~6 hours of staff time checking repeat requests by staff each week.
That was the first time I built my own software solution to a problem I was facing. It led me down a path where I not only see the value in learning these skills but have a passion for it. This hobby led me to becoming proficient in python & SQL, and enables me to provide significant value in my current role as Deputy Head of Population Health & Data Analysis within the Medicines Optimisation team.
I've initiated and completed projects which have improved efficiencies for my colleagues and clinicians in the wider integrated care system. To see some of these examples, please see the projects part of this page.
My motivation has always been to facilitate excellent healthcare. How I channel that motivation has changed massively since 2016. I realise I don't need to be patient facing to achieve that goal. Pivoting from community pharmacy to local health commissioning was driven by a desire to positively impact patient outcomes at a regional level.
I drive the strategic delivery of population health initiatives from the perspective of medicines optimisation. My role involves spearheading data-driven approaches to improve prescribing quality, address health inequalities, and enhance system efficiency. I provide clinical expertise and oversee complex projects, ensuring alignment with national policies and local healthcare needs.
In this role, I have successfully implemented solutions using Python, SQL, and Power BI to deliver actionable insights, develop interactive dashboards, and streamline decision-making processes for medicines optimisation and population health management.
Collaborated with specialists to ensure patient access to medicines mandated by new NICE technology appraisals (TAs) while optimizing care pathways to align with national and local guidance and minimize waste.
Oversaw day-to-day pharmacy operations with autonomy to deliver high-quality, safety-focused services.
Joined as a newly qualified pharmacist in August 2016 and, after two months, stepped up as Acting Pharmacy Manager.
Chose to train at a busy, understaffed pharmacy offering a wide range of services, providing a strong foundation for my professional career.
Developed strong academic and practical skills through research and extracurricular activities.

PharMetrics is an interactive platform for exploring key aspects of health economics and drug development. Discover how healthcare systems evaluate whether new drugs offer value for money. See how research study design can influence outcomes, and step into the role of big pharma navigating the complex testing and approval process in the Trials Tycoon strategy game.
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An interactive chart displaying patient care pathways for high-cost drugs (example provided has randomised cost/patient numbers). This graph enables an intuitive way to explore patient journeys by trust/directorate, and provides a detailed breakdown of figures such as total patients, cost, frequency of dosing, average cost per patient. Data can be filtered by date/directorate to identify trends of medicine used easily.
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As part of my project to automate work flow relating to Blueteq forms, I created a program which automatically scrapes information from NICE technology appraisals, and generates forms for clinical review before going live. This enables minimal admin work to generate the forms in the future, but more importantly enabled us to standardise and recreate all current live forms with minimal effort.
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Whilst working at Tesco as a community pharmacist, I felt there was an opportunity to expand on NMS provision across stores. I took the initiative in writing, and producing this video explaining NMS. The intention of the video was to train non-pharmacist staff members on how they can support with the NMS service.
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